Moma campaign vandalism
I find this campaign interesting as it is generating something on something that already there. I will say they achieved the buzz and hit its bulls eye as marketing point f view.
When it comes to appreciation on art and moral issue. HHmmm i really dunno what to say. Coz when an agency received the bried, the main goal is to draw more ppl to visit their museum. But when creating such campaign, often involve some “news/act” that could get public attention in order to make this kinda word of mouth strategy works and achieve its viral effect.
hhhmmm maybe when the agency proposed such campaign strategy, they gotto warn the client on the possible outcome. But once they bring this to an alert. Will the client still buy the idea? AHhh… question…. how to balance things up? is really hard to archieve eh….
Museum and gallery art vs street art. HHmm… another topic to talk about. Both were a kind of art but it has been treaten totally the opposite way. However, ain’t we were in the process of revolutionary? Street art has been slowly moving into the commercial industry and being appreciated. However all this is just my own point of view and is the question in my mind.
Let’s see how things turn out in future.
